Moors: Our Moroccan surf brand going International!!!!!

Moors Surfboards Morocco

New Catalogue of Moors surfboards Morocco

We told you a year ago about this new brand to watch, well MOOR"S surfboards and surfwear have been putting together some new things and the brand is showing a new face.

Moors's new brand concept!!

New brand concept of Moors Morocco surfboards 

we have been working on a new brand concept that is something relatively new in the surf business. More brands will be coming with this spirit and we are happy to be among the first to have this spirit at the core of our brand. We have been supported by a top class designer, Hicham Lahlou, who has been awarded many prizes and recognition worldwide for his creativity and style.

MOOR"S concept is to bridge cultures from different genres and thus surfers together. Each and every part of the world has some very specific characteristics and assets that other cultures should get inspiration from in order to improve, this is where we bring our Motto from: When tradition meets innovation, perfromance becomes limitless.

People when getting in touch with our brand and products, they really feel the passion of surf, and the love of nature and people. No one can claim to be better, we are just trying to do our best to bring more good things to the surf community and we have our share of input.

    

Moors surf boards and surf wear

New product line of moors surfboards Morocco

Check out the new catalogue here

New design and shape of Moors surfboards Morocco

Regarding the boards shape, we have concluded a deal with a well-known shaper, however for marketing reasons we are not disclosing his identity, he will be known as PRODIGY...his boards and shapes will talk for him. Usually it is the shapers that talks for the boards...we are doing things differently.
Our range of surfboards are just great for beginner, intermediate to advance level for some models. They make the surf much easier for people who want to get their first boards in order to improve their riding skills. MOOR'S surfboards are just perfect for riding waves and having fun. Experienced riders will prefer them in summer time rather than standing on their favorite shortboards.
The boards designs are also very attractive and unique. Each board is released in a very limited quantity only.
For the boards technologies, we have now 5 different making techniques: Bamboo technologies, Tuff-Cell Flexlite Technologies, Ride-it-Easy Dura X Lite (durable softboards and soft SUP), Ride-It-Easy by MOOR"S (advanced basic model for softboards), I SUP Technologies (inflatable SUP).

Our R&D team have been working hard to put up all these products. Our team riders (mainly Jerome Sahyoun and Saad Abid) have been very much involved with the improvement of the performance of many products.

We are at this moment developing and testing some crazy ideas...Yes we got to be a bit crazy in order to challenge the statu quo and innovate. Expect some new tings for 2015-2016.

New markets of Moors surfboards Morocco

Since last year, MOOR"S has been opening new doors and new markets are now adopting the brand, among them, Hawaii, France, Spain, Holland, and new key destination are under discussion: Bali, California, South America and Australia.

We are opening cooperation with people who understand and respect our brand culture and concept. We are in favor of organic development with friends of friends getting on board and pushing the brand for the love of its spirit of for the quality of its products. All our new markets have been developed in this way.

Our feed back from the participation to the first Surf Expo in Scheiveningen in the Benelux market was very positive. Local distributors, retailers as well as end customers have welcomed us and been asking to get the brand in the market as soon as possible. We are working on it for 2015.
Our French headquarters are based in a strategic location in the South West near the major surfing spots. We will be able to serve Spain and Portugal from the same platform.
Our partner in Maui/Hawaii, have been coming up with some interesting projects that are moving fast, we will release more info later.

Our first implementaion market, Morocco, keeps on supporting us and giving us a inspiring playground to explore new ideas, new products and to share the passion with all Moroccan riders.




We love what you do, and for sure you have all our support !!